Good Egg Improves Candidate Experience Through Texting
Rapidly growing companies need to hire good people, and they need to do it fast. When those companies choose Good Egg to conduct their background checks for potential candidates, Good Egg team members don’t wait for candidates to read and respond to their emails, potentially delaying the process. Instead, the Good Egg team starts text message conversations with candidates using Avochato.
Once Good Egg implemented Avochato and started sending text messages to candidates, the improved experience became immediately apparent.
Trying to get a candidate to update missing application information via email and phone proved difficult and time-consuming. Once Good Egg implemented Avochato and started sending text messages to candidates, the improved experience became immediately apparent.
“People look at their text messages pretty much instantaneously — email can take a day or two,” according to Kelly Bryan, a member of the Good Egg customer success team.“Text is really the fastest way,” she said. “Within an hour I’ll get a response.”
Good Egg improved their candidate experience by using text message to reach candidates and referrals.
Implementing text message also sped up their background checks, creating a more efficient process for their customers.
Templates make it easy for Good Egg's employees to use consistent messaging when communicating externally.
“People look at their text messages pretty much instantaneously — email can take a day or two”
When the Good Egg sales team pitches their product to potential customers, they include a slide demonstrating how they send text messages to candidates to facilitate the background check. Their use of text messages is unique among competitors, and is “earning us a ton of traction with prospective customers,” according to John-Paul Barnych, Vice President of Sales for Good Egg.
Additionally, as part of the background check process, Good Egg often requires candidates to complete various forms. The team uses Avochato’s MMS functionality to seamlessly send those authorization forms as part of their ongoing conversations.
Bryan says, "Drug testing and occupational health screens are completed 14.5% faster when communicating with candidates via text message."
With speed vital to their success, Good Egg expedites their background check process by reminding candidates of upcoming appointments for drug or medical screenings. By reducing delays from missed appointments, Good Egg is able to ensure that candidates are completing the process as efficiently as possible.
Good Egg also contacts candidate references by text message, according to Christie Roell, operations manager at Good Egg. To initiate those conversations, Good Egg takes advantage of Avochato’s message template functionality. These templates allow the team to standardize the outgoing messages sent by all agents, creating a more professional experience for references. Templates also help the team avoid spelling errors and other risks of free-form content.
Roell notes, "By contacting references via text message, Good Egg has been able to decrease the time it takes to complete verifications by 13%."
Using Avochato creates a better experience for both customers and the candidates that has helped Good Egg expand to conduct background checks for hundreds of customers. Their commitment to both customer and candidate experience has remained at the forefront of their growth, and text messages have become an instrumental part of a positive candidate experience.
“Our use of Avochato validates to customers how far we go to make it easier for our candidates to talk with us,” Barnych said.
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