Follow Up Boss

Real estate CRM that organizes leads, automates follow-ups, and tracks team performance.

CRM Real Estate

About Follow Up Boss

Follow Up Boss is the real estate operating system trusted by top-producing agents and teams to manage contacts, automate communications, and close more deals. With seamless integrations to over 250 lead sources including Zillow, Realtor.com, and Facebook, Follow Up Boss automatically captures and routes leads, ensuring nothing falls through the cracks. The platform combines intelligent organization with powerful engagement tools—integrated dialer, texting, email, and action plans—to keep agents connected with clients across every touchpoint. Built for teams with advanced reporting, deal tracking, leaderboards, and coaching insights, Follow Up Boss provides the visibility and accountability needed to scale real estate operations. With built-in AI that personalizes workflows, a mobile-first experience, and open integration architecture that works with your favorite tools, Follow Up Boss eliminates chaos and helps real estate professionals focus on what matters most: delivering exceptional client experiences and growing their business. With 92% customer satisfaction, zero contracts, and 7-day-a-week support, Follow Up Boss is the CRM real estate teams actually want to use.