Blog › 24 Great Sample Text Message Templates to Customers That WORK 24 Great Sample Text Message Templates to Customers That WORK SMS Marketing business text messaging Texting with your customers is the easiest and most convenient way to engage with them, but it can also be time-consuming and take up your team’s bandwidth. You are likely already using and an expert on templates as they relate to your email strategy, but the sample text messages below will help you become an expert in your text messaging strategy as well. What are Text Message Templates? Text message templates are text messages that you have written ahead of time to automate communication with your customers. These messages are scheduled to be sent when customers activate a predetermined trigger. A typical example would be if a customer asks a frequently asked question, an automated text can be sent to answer them instantly. Types of Text Message Templates Scheduled messages. These text message templates are mostly used to save time. They enable businesses to organize and plan out their events, promotions, and campaigns and make sure customers receive the right message at the right time. Auto-responders. They help drive audience engagement and allow businesses to automate their customer service and promotional campaigns. They can also be used to route new leads as well as existing customers to your website. Custom [or personalized] messages. Customized text message templates allow you to increase productivity and boost engagement. 24 Text Messages Templates That You Can Send to Your Customers Order Updates and Transactional Text Message Templates Transactional text messages are a great way to nurture the customer relationship and ensure that the customer feels taken care of throughout every step of their transaction with you. The experience a customer has during their purchasing journey can make or break their opinion of your company and be a deciding factor in becoming a returning customer. Be sure to keep transactional messages short and simple, yet personal. Although these messages are automated, you want to give the customer the feeling that somebody is there to help them if they need it. Abandoned Cart When a customer leaves items in their cart, sending them a text reminding them to check out is a great way to increase conversion rates. “Hey [Name], it looks like you left without your awesome items! Click [link] to finish your purchase.” Post Purchase Confirmation Sending an order confirmation text makes your customer feel good about their purchase and can reduce buyer’s remorse. “Hey [Name], thank you for your order. We know you will love [product], and we will let you know when it’s on the way. In the meantime, check out other customer’s reviews here. [Link to review section].” Order Declined Sometimes customers will be unaware that their order didn’t go through as planned. A simple text can help get the order back on track. “Hey [name], it looks like your order did not go through. Please click here [link] to try again or find out why.” “Uh, Oh [Name]! It looks like there was an issue with your most recent order of [product]. Please click here [link] to resolve the issue and get on your way.” Estimated Delivery Time This is the best way to give the customer an idea of when their product should arrive and set expectations on shipping times to ensure an excellent customer experience. “Hey [Name], Thank you so much for your recent order. You can expect it to arrive by [est. Shipping date]. We hope you are as excited as we are!” Product Shipped A simple text reminder after a product has shipped confirms to the customer that their product is on its way and helps build excitement around its arrival. “[Name], your [product] has been shipped. It should arrive on [est date] and we couldn’t be more excited for you to try it out!” Product Shipment Delayed If your shipment is delayed, let the customer know that their order will not be arriving on the estimated date to help keep them informed when they can expect it. “We’re so sorry [Name], but it appears that your shipment has been delayed. Your new estimated date of arrival is [est ship date]. We apologize for the inconvenience.” Thank You Message A text thanking your new customer will give them a personalized experience after their purchase and make them feel even better about their purchase. It also allows asking for feedback. “Hey [Name], thank you so much for your purchase from [business]. We hope you love the [product] as much as we loved getting it to you. Please be sure to leave a review to tell the world how much you enjoy it. [link to testimonials] Customer On-Boarding Text Message Templates Sending SMS messages is a great way to let the customer know that you are still thinking about them after making their purchase. These follow-ups let them know that you have resources available to them to ensure that they have a pleasant experience with your product or service. Getting Started with the Customer When a customer purchases a product, you want them to feel welcomed right away and to make sure that they have all the information they need to get started. “Hello, [Name]! Thank you for signing up for [service], we can’t wait for you to get started. Please start here [link to introductory information] to get yourself familiar with everything that we have to offer.” Product Guide and Relevant Info Give your customer the information they need to get the most out of their purchase. Whether that is an instruction manual or a guide for different ways to best use your product, let them know in a simple text. “Hello [Name], thank you so much for your purchase of [product]. We want to make sure you are getting the most out of your experience with us. Please click here [link to product guide] to help improve your experience when using your new [product].” Special and Exclusive Offer Text Messaging Templates When sending promotional text messages, make sure that you are including a time frame for customers to get their deal and include a call to action. Creating a sense of urgency is a great way to get a customer to convert during the upcoming sale period. Let them know this is a limited-time promotion. Special Sale Announcement or New Offers A text is a great way to easily alert your customers of any upcoming sales or special offers. “Hey [Name], we wanted to let you know first that we are having a 20% off sale starting next week. Be sure to visit [website] to get this great deal!” Coupons, Promos, and Discounts Sending coupons, promos and discounts directly to customer’s phones makes them more likely to redeem. “Hello [Name], starting next week from [sale run date] to [sale run date] you can take 20% off your order using the code [insert code] at checkout.” Referral Programs Send a text to invite your customers to join your referral program to get exclusive discounts and offers. "Hello [Name], share the benefits of [product] with your friends and family to give them $25 off their purchase when they use [insert custom code] before the end of the month. When they redeem their code, you will get $25 in referral rewards.” Contest Message People love to win! Sending out contests as an opportunity for your subscribers to win free products or services is an excellent way for customers to keep engaged with your brand. “Hey [Name] - [Brand] is giving away a free [product] for 5 random customers who reply to this message with “WIN”. The drawing will be Saturday, 7/25, but be sure to enter to win today.” New Product Launches Alert customers of any new product launch to generate excitement about what’s coming. “Hey [Name], we’re excited to announce [new product] will be launching next week and want you to be one of the first people to know!” Customer Support and Follow Up Text Message Templates When a customer needs support, it is best to keep them as informed as possible throughout the support process. Sending them regular updates on the status of their requests and following up after the fact will give them the sense that you are there for them and are working on their issue. Use these messages as a way to gauge customer satisfaction and ensure that your customers are happy with their experience. Ask customers to rank their experience (ex 1-10) to make it as easy as possible for them to leave their feedback for your team. Follow up and Resolving Issues When an issue is resolved, it is best to send a text message to your customer to confirm that everything has been taken care of. “Hello [Name], this message is to confirm that your support request [insert ticket #] is resolved and closed. We thank you for your patience. Please let us know if there is anything else we can do.” Customer Feedback How did you do? After resolving an issue for a customer, you want to give them the option to leave you some feedback. This helps your team understand what they did right and what they can do better in the future. “Hello [Name], thank you for reaching out to customer support. We hope we were able to resolve your issue. Please let us know how we did. Click the following link to leave us your feedback. [link]” Text Messages Template for Notifying Customers About Different Events and Issues Sending customers updates on any events or issues is a great way to keep them engaged and informed about things that could affect their service. When sending these types of messages, you want to get your customer’s attention immediately by keeping it short and succinct. Updated Opening Times Texting updated hours is a great way to avoid customers showing up during off-hours. “Hello [Name], we are just reaching out to let you know that our hours have changed. We will be opening at [new time] M-F.” Service Delay It’s best to make sure customers know if anything about their service will be changing to ensure an excellent customer experience. “Hello [Name], we are reaching out to let you know that there will be a delay in your service. We apologize for any inconvenience this may cause.” Reminders Sending your customers appointment reminders is the best way to avoid no-shows and last-minute cancellations. “Hello [Name], this is a courtesy reminder that your appointment with [name] is scheduled for tomorrow, 7/28, at 3:00 pm. Please call [insert number] with any changes or cancellations.” Emergency Notification And Alert Text Because customers are more likely to see their texts over their email or phone calls, sending out a text for emergency notifications or alerts is the best way to get your message out safely and efficiently. “Attention Staff Member [Name], [Building address] will be going to code red lockdown mode at 3 pm. Please lock your doors and turn off all lights right at 3 pm.” Payment Reminders Similar to reminding a customer about an appointment, letting them know when their payment is due will help them pay on time and avoid late fees. “Hello [Name], this is a courtesy payment reminder letting you know that your payment of [amt] is due on [date]. Please follow this link [link to payment center] to submit your payment.” Company Policy Updates Letting customers know about any updates to the policy will help avoid any confusion when they get introduced to the new policy. “Hello [Name], we are reaching out to let you know that masks will now be mandatory at all locations.” COVID 19/Any Accidental Situation Updates COVID 19 has required all businesses to keep their customers aware of what policies they will be putting into place to keep customers safe. “Attention [Name], due to Covid-19, we will only be allowing 50% capacity at all stores until we receive further instruction from our local government. Thank you for your patience.” Why You Should Use Messaging Templates Using text messaging templates in your SMS strategy allows you to offer an improved customer experience in a cost-effective way. Text messaging templates also allow businesses to run their text campaigns anytime and from anywhere because the messages are pre-programmed and set to be sent automatically. Using text message templates allows you to- Ensure customers are receiving the right message during the right time of their customer journey Provide quick responses to customer questions Automate portions of customer service Boost customer engagement Organize promotional calendar and ensure messaging is delivered on time Have other questions? Reach out to Avochato to learn more about Text Message Templates and to get started on your strategy today!
