Blog › Why to Integrate SMS Marketing Into Your Business Why to Integrate SMS Marketing Into Your Business SMS Marketing Many businesses don’t realize that integrating SMS marketing into their existing marketing strategy can have a huge impact on their bottom line. Instead, they rely solely on standalone mediums like email, social media, or traditional online advertising. Regardless of whether you have a solid digital marketing strategy in place or not, investing in SMS marketing for your business is certainly worth considering. Here are a few main reasons why you should give SMS marketing a shot: Direct way to reach customers. SMS is the most direct channel available to marketers. Messages are delivered instantly which allows businesses to send time-sensitive messages to customers and subscribers. High open rates. SMS marketing has the highest open rates with around 20% to 30% for email and a whopping 98% open rate for SMS. Better user engagement. SMS marketing outperforms traditional digital marketing in terms of user engagement. According to Mobilesquared, 90% of all incoming SMS messages are read within 3 minutes. Complements online advertising. You can follow up with leads via SMS immediately after they fill out a form on your website to get a better response rate. Simply put, text messaging offers an immediate and more direct way to communicate with customers.
