Insights sms What Does Opt In Mean in Text Messaging Text message marketing is a great way to reach your audience, but it does require that subscribers first opt in. With this article's he...
Industry trends Insights The top 3 principles for communicating with customers in 2021 Customer communication is often taken for granted. As in, “The way we communicate with customers works just fine.” Or, “We’ve always do...
Enterprise Industry trends Making the case for B2B text messaging B2B text messaging is all too often written off. It’s barely mentioned as a viable channel for customer communication, and it’s not eve...
Announcements Industry trends A guide to A2P 10DLC - what to expect in 2021 In early 2020, Verizon became the first carrier to launch A2P 10-digit long code (10DLC) service for SMS & MMS. This was an importan...
