Lasso CRM

Lasso CRM is the leading cloud-based sales and marketing platform designed specifically for home builders, real estate developers, and new home agencies. Used by over 500 home builders across North America, Lasso helps construction teams convert more leads into sales with intelligent lead capture, automated nurturing campaigns, and powerful analytics. From automatically capturing leads from all digital channels to sending targeted email drip sequences branded for your communities, Lasso ensures every prospect receives timely, personalized follow-up. With real-time insights into team performance, buyer activity, and marketing ROI, Lasso provides home builders the visibility needed to optimize sales processes and maximize conversions. The platform includes a drag-and-drop email builder for creating professional communications without coding, comprehensive lead scoring and segmentation, and customizable dashboards that track the metrics that matter most. Built for the unique workflows of new home sales—from pre-construction and lot management to model home traffic and closing coordination—Lasso CRM streamlines operations and helps builders sell more homes faster while delivering an exceptional buyer experience.